Welcome

If you are exploring what is needed to get your business, or parts of it online, then we think we can help. The goal of this website is to provide detailed information, in an accelerated style. Our hope is to provide only the required information at the entry layer, and allow you to drill more deeply only when it's relevant to you. We appreciate your feedback, please let us know how we're doing.

Who are we?

We are business owners and web development professionals. Individually, we've worked in the industry with various brands some well-known, others less well-known. We've worked online and offline in dot-com companies and traditional brick-and-mortar businesses. This web property has grown out of a desire to share our accumulated experiences and provide focus for future efforts. While our individual business interests may differ, much of the how and why overlaps. Our intent is to explore those overlapping segments and offer insight from our efforts to integrate online tools and techniques into the day-to-day routine.

What to we do?

We provide a place to accumulate information specific to integrating online tools and techniques into day-to-day business activities. By doing so we hope to educate persons new to these activities and refine the skills and practices of the old-hats and those en route.

How are we different?

Well, honestly, that's still evolving. This property came about because personal experience has suggested that finding answers to some pretty common questions can be frustrating and time consuming when relying on the existing methods one might use to find information on the web. Search engines are great at combing the Internet looking for anything and everything, but they just aren't to the point of being able to produce highly relevant results. We want to focus our efforts very tightly on "getting business online" and the steps and activities that implies. We hope to differentiate ourselves in our approach to that targetted topic.

Our Mission

Our Mission is to provide information to businesses wishes to "get online". We're not unique in this. We hope to differentiate ourselves by providing information according to our motto: faster, easier, more digest-able.

• Faster - Fewer obstructions between the reader and the information. (Clicks, paragraphs, ads, cruft; they are all fair targets for reduction or elimination.)
• Easier - Shorter subject treatments. Our aim isn't adherence to traditional literary rules but rather quicker absorption of concepts and action items against those concepts.
• More Digest-able - Information aimed at the fewest, least expensive, least technically challenging implementation efforts. Basically, "what's the easiest way to do X within acceptable tolerances?"

We'll execute against our mission by divvying our topical content into the following general areas:

• Learning - "What needs to be done?"
• Implementing - "How to do it."
• Analyzing - "Did it work?"
• Earning - This is actually better characterized as maintenance. But the word "earning" is way sexier and only slightly distorted as a replacement.

Learn, Implement, Analyze, Earn

We are under construction. Developing topic stubs.

Learning

• What is e-commerce?
• Why put elements of an existing business on the web?
• What is hosting?
• Mitigating the risks and costs associated with hosting by analyzing the flavors of hosting.

Implementing

• Planning and Product Development
• Marketing Approaches
• Setting up web space
• Web Design
• Coding: HTML, JavaScript, CGI, Analytics

Analyze

• What are analytics?
• Split Testing
  • A|B Testing
• Success Metrics
• Let's NOT do that again!

Earn

• Setting and Assessing Objectives
• Strategy vs. Tactics
• Additional Opportunities

Additional Resources

While this web site is under construction. Here are some links to offsite resources.
www.hosting411.info - Affordable Web Hosting - Learn about web hosting
www.esqsoft.com - Web Design, Hosting, Templates, Games
www.linkscentral.8k.com - Promote cool web site examples for free
www.eshire.net - Free Web Pages for fans of Hobbits
www.4-utah.com - Hosting and Info Related to Utah
www.ballard.ws - Ballard Family Website
www.thomas.fanspace.com - Drag and Drop DHTML Home Page Example
www.tecbox.com - Build an online store or host your busines website
www.bappy.com - Free Web Space
www.hangman.bappy.com - JavaScript hangman game for your website
www.examples.bappy.com - DHTML and JavaScript examples
www.bilbo.eshire.net - More DHTML and JavaScript examples
Note This - A web developer's blog